Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

FEATURES

• Now available in HD Tru Color!
• Pre-rigged and ready to fish
• Lifelike detail, 3D eyes, holographic inserts
• Bag with tray protects the vibrating tail